From Album Art to Merch: My Work with Sleep Token

I’ve been working with Sleep Token since the start of their Take Me Back To Eden campaign, kicking things off with the album artwork that set the stage for everything that followed. From there, I was involved in designing stage visuals, tour posters, merchandise, and a wide range of creative assets that helped shape the band’s evolving identity.

As part of that journey, I also crafted a brand identity for II’s custom drumsticks, along with additional visuals that supported the band’s promo and touring efforts. These projects gave me the opportunity to dive deep into atmospheric design and illustration, adding a visual layer that connects fans with Sleep Token’s unique energy.

For their latest album, Even in Arcadia, I played a key role in the art direction and design of the campaign. I created a custom coat of arms for every track on the record - each emblem symbolically tied to its song. This series became the backbone of the campaign’s visual language, extending across merchandise, videos, stage design, and promotional artwork.

The response has been incredible: fans around the world have embraced these emblems as personal symbols, with many even getting them tattooed as a permanent connection to the music.

This ongoing collaboration with Sleep Token has been a chance to build not just album artwork, but a visual mythology - one that immerses fans deeper into the world the band is creating.